
With 18 years in HR & OD and over 5 years running my own coaching & hypnotherapy business, I’ve worked with hundreds of professionals and leaders navigating pressure, change, and visibility at work.
I’ve developed the Freedom Framework® to help people move beyond inner blockers like self-doubt, perfectionism, and imposter syndrome — and into greater self-belief, clarity, and bolder version of themselves.
Through high-impact, practical workshops, keynotes and 1:1 coaching, I support individuals and teams to lead themselves with greater self-trust, strength, and confidence.
I’m a certified Gallup Strengths Coach, clinical hypnotherapist and I also train new therapists for Marisa Peer’s award-winning hypnotherapy school — but it’s my practical, no-fluff approach that cuts to the chase that clients value most.

"It’s hard to put into words what a profound effect hypnotherapy has had for me in a relatively short period of time. I have a greater sense of self-belief than I’ve ever had and have been able to put that into practice with a positive outcome. Thank you so much Emma for helping me find my inner voice. Next stop the world!"
Caroline
"All I can say is WOW"
"My Strengths coaching session with Emma far exceeded my expectations with so many light bulb moments it's difficult to narrow it down! Now I understand my strengths and how I best operate, I have far greater clarity in my overall business mission PLUS the knowledge of how best to achieve it with ease having previously wasted so much time focusing on how I thought I "should" be showing up and operating instead of working to my natural strengths. I would highly recommend understanding your strengths with Emma. It could quite literally be life changing"
Sally Wright Brand Photographer
"Let go of limiting beliefs"

A transformational hypnosis audio to rewire your mind
for greater confidence and self belief.
© Copyright 2025 Emma O'Brien.